The eLearning industry has grown rapidly over the past few years, driven by the rise of remote learning during the pandemic and technological advancements.
The global eLearning market is projected to reach $320.96 billion in 2025, reflecting an annual growth rate of around 14% from previous years. This surge is fueled by the increasing adoption of online education by institutions and corporations worldwide.
This report covers the latest trends and statistics shaping the eLearning industry, offering insights into user behavior, market growth, and future projections.
Top eLearning Statistics 2025
- The eLearning market will be valued at $320.96 billion in 2025.
- Over 60% of students in the United States engage in eLearning daily.
- 73% of US students want to continue online classes even after the pandemic.
- Since 2000, online learning has experienced a growth of over 900%.
- Approximately 90% of companies now offer online training to their employees.
- Around 40% of Fortune 500 companies have incorporated eLearning into their training programs.
- eLearning can reduce learning time by 40% to 60%, making it more efficient.
- Learners can retain up to 60% more information through online courses compared to traditional methods.
eLearning Market Statistics
The eLearning market has skyrocketed during the Covid-19 pandemic. With the shift in the learning landscape worldwide, the e-learning market and its revenue grew rapidly.
Here are the details about the value of the eLearning market, its growth, and the related predictions.
The eLearning Market Is Estimated To Be Valued At $320.96 Billion
Comparatively, the eLearning market was valued at $281.22 billion in 2023.
Looking ahead, it’s projected to skyrocket to $539.88 billion by 2033, driven by an impressive compound annual growth rate (CAGR) of 13.9% from 2024 to 2033.
Some major factors that affect the growth of the e-learning market are increased demand for digital skills, the rise of online degree programs, increased adoption of technological devices, flexibility, cost efficiency, accessibility, and more.
Source: The Business Research Company
The Mobile Learning Market Size Is Anticipated To Reach $88.12 Billion
In 2023, the mobile learning market was valued at $68.36 billion and is expected to grow significantly, reaching $88.12 billion in 2024—a remarkable CAGR of 28.9% in just one year.
The market is forecasted to reach $254.52 billion by 2032, with a CAGR of 30.4% between 2024 and 2032. This rapid growth reflects the increasing demand for flexible, on-the-go learning solutions driven by technological advancements and rising global smartphone usage.
Source: The Business Research Company.
Online Learning Growth Statistics
Online learning has grown by 900% since 2000.
With the increased demand for online learning, the market has grown rapidly since its launch.
The number of users in the online learning platform market is expected to reach 1 billion by the end of 2028.
Countries like the United States are advancing its adoption and usage. Meanwhile, the major markets include India, China, the Philippines, and Thailand, with a more than 30% annual growth rate.
Source: Oxford College, Devilpeck, Statista.
eLearning Statistics By Country
This section highlights the current state of the e-learning market in some of the top markets worldwide.
The Online Education Market In The United States Is Forecasted To Reach $87.51 Billion In Revenue
With an expected annual growth rate of 11.05%, the market is expected to be valued at $133.10 billion by 2028.
Additionally, the average revenue per user is projected to be $1,450 in 2024, and by the end of 2028, the number of online learners in the U.S. could reach 82.7 million.
Source: Statista
In The United Kingdom, The eLearning Market Is Estimated To Reach $10.6 Billion In Revenue This Year
Meanwhile, the market is expected to grow steadily, reaching $14.6 billion by 2028.
This sector’s average revenue per user is anticipated to hit $890 in 2024. By the close of 2028, the number of online education users in the UK is expected to grow to 15.1 million.
Source: Statista
The Online Education Market In China Is Projected To Generate Revenue Of $45.06 Billion
With an annual growth rate (CAGR) of 0.15%, the market is estimated to reach $45.34 billion by 2028. Within this sector, the online learning platform segment is forecasted to reach a volume of $40.60 billion in 2024.
Besides, the average revenue per user (ARPU) is projected to be $140 in 2024.
The user base in the online education market in the country is projected to reach 324.5 million by 2028, with user penetration hitting 21.7% in 2024.
Source: Statista.
India’s e-learning Market Is Booming, With Revenues Projected To Hit $6.71 Billion
The market is projected to reach $14.65 billion by 2028, growing at 21.56% annually.
The online learning platform segment alone is expected to reach $5.50 billion in 2024.
In addition, the average revenue per user in India’s online education market is set to reach $35.36 in 2024, and by 2028, the number of online learners across the country could reach 287.6 million.
Source: Statista
eLearning Schools And Students Statistics
The widespread adoption of eLearning during the pandemic has changed how students perceive learning today. Online learning has made the process more engaging and reduced the time required to understand the concepts.
This section will take you through the usage of eLearning by students and teachers, along with their perceptions about eLearning.
In Fall 2023, Distance Education Was Popular, With 54.4% Of Undergraduates And 53.5% Of Graduate Students Taking Online Courses.
Undergraduates showed a stronger preference for hybrid learning, with 30.5% enrolled in online and in-person courses, while 23.9% opted for fully online courses.
On the other hand, fully online courses were the more popular choice among graduates, with 38.7% enrolled exclusively online and 14.8% selecting a hybrid format.
Source: Forbes
As Of 2023, 61% Of Female Students Were Enrolled In Online Classes, Compared To 35% Of Male Students
This means most online learners were female, while males comprised about one-third of the online student population—additionally, 4% of online students identified as non-binary or gender non-conforming.
Source: Statista
70% Of Students Say Online Learning Is Better Than Traditional Classroom Learning
Additionally, 77% of educators believe that online learning is just as good as traditional learning, if not better.
Source: University of the POTOMAC.
21% Of Business Undergraduates And 23% Of Business Graduate Students Studied Online In 2023
This made business the most popular field for online college students.
Fewer students enrolled in online counseling and human services programs, while a substantial number chose fields like health, nursing, medicine, computers, and IT.
The table below highlights the most popular field of study among online students in 2023:
| Field Of Study | Undergraduates | Graduates |
|---|---|---|
| Business | 21% | 23% |
| Health, nursing, & medicine | 20% | 19% |
| Computers & IT | 16% | 19% |
| Arts & Humanities | 11% | 9% |
| Science, Technology, Engineering, or Mathematics | 10% | 6% |
| Social Sciences, Criminal Justice, Law | 10% | 6% |
| Education & Teaching | 7% | 1% |
| Counseling, Human Services | 5% | 6% |
Source: Statista
73% Of US Students Wanted To Continue Taking Online Classes After The Pandemic
In a survey conducted in 2021, nearly three-fourths of the students said they would take some classes online after the pandemic.
At the same time, more than half of the students were very optimistic about online learning and use of digital materials.
Meanwhile, 68% of the students preferred a combination of in-person and online courses. Many instructors use Teachable to create their online courses since it is student-oriented and offers the best values at a reasonable price. You can also create your own course on Teachable and get an exclusive discount from Teach.coupons website to save a few bucks on your purchase of its subscription.
Source: Campus Technology.
Corporate eLearning Statistics
eLearning has been a boon not just for the education Industry but also for corporate companies. Nearly half of the Fortune 500 companies use eLearning to upskill their employees.
This leads to a decrease in error and increased quality of work. Here are further details about the corporate industry’s usage of eLearning.
The Corporate eLearning Market Is Forecasted To Reach $44.6 Billion By 2028
The market is predicted to grow at a CAGR of 10.5% between 2022 and 2028. In 2021, the market was valued at $22.5 billion.
Source: PR Newswire.
40% Of The Fortune 500 Companies Use Elearning Regularly
IBM reported saving $200 million after switching employee training to eLearning using technology-based distance learning.
The study further revealed that investing in employees gives higher ROI. Every dollar invested in online training resulted in $30 in productivity.
Source: Luisa Zhou, Washington Post.
90% Of Companies Offer Digital Learning Opportunities Today
93% of the learners stated that online resources improved their learning experience.
In a survey, 68% of the employees reported that they prefer to learn at work than after work, while 58% said they would prefer to learn at their speed.
On the other hand, 49% said they prefer to learn only when necessary.
Source: Teachfloor, LearnNow.
In 2024, 93% Of Businesses Worldwide Look Forward To Embrace eLearning.
Digital learning has gained significant traction worldwide, becoming the norm for many organizations. About 40% of companies that have adopted eLearning find that they often outperform their competitors in terms of revenue and other financial metrics.
Source: Radixweb
76% Of Employees Are Likelier To Stay With A Company That Offers Continuous Training
Over 80% of hiring managers believe employee training is beneficial in attracting and selecting the right candidates. Additionally, 86% say that training is critical for the retention of employees.
Source: Delvin Peck.
MOOC Statistics
MOOCs are free to anyone who can access them. Most of the eLearning platforms, like Coursera, Udemy, etc., are MOOCs and LMS.
Here are further details about the MOOCs.
The Global MOOC Market Is Valued At $22.8 billion As Of 2024
The market is predicted to reach $119.17 billion in 2029, growing at a CAGR of 39.20%.
Asia-Pacific is the fastest-growing MOOC market, while the largest market is North America.
Source: Mordor Intelligence.
The Average Completion Rate For MOOCs Is Between 3% To 6%
The average rate of online course completion is between 5 to 15 percent. Unfortunately, most MOOCs struggle with low completion rates, with only 3-6% of enrollees finishing the course.
Most online learners lose focus in self-paced courses and cannot acquire full-impact knowledge.
However, the completion rates for some courses may exceed 40%.
Source: Research Gate.
Udemy Has 64 Million Learners As Of May 2024
There are more than 210,000 courses on the platform in nearly 75 languages. Over 870 million course enrollments are recorded on the platform.
Further, the number of instructors on the platform is more than 75,000.
Source: Wikipedia.
Coursera Has 148 Million Registered Learners As Of 2024
Coursera is one of the largest online learning platforms worldwide, with more than 6,900 courses, professional certificates, and degrees from top universities and companies worldwide.
Hence, with the widely available courses and education at fingertips, the number of Coursera users has reached 148 million compared to 142 million recorded at the end of 2023.
Source: Coursera, Coursera Financial Results.
More Than 81 Million People Worldwide Use Edx
In 2023, EdX had more than 110 million global users. This was an increase of 29 million from 2019.
Source: edX.
Learning Management System(LMS) Statistics
LMS are the software applications that centralize and streamline the process of learning and tracking progress. They support interactive learning methods like quizzes, simulations, games, and discussions.
In this section, we will take a detailed look at the latest statistics related to LMS.
73.8 Million People Worldwide Are estimated To Use LMS
The primary users of LMS are corporate-level executives and managers, with a share of 65% and 35%, respectively.
Globally, the long-established tech companies account for 30% of the LMS users, while the education industry accounts for 21%.
Source: Research.com.
The Global LMS Market Is Anticipated To Reach $47.47 Billion By 2030
In 2023, the market size of learning management systems was estimated to be $18.26 billion, showing an increase of almost 2 billion compared to 2022 – $16.19 billion.
The market is expected to grow at a CAGR of 14.6% between 2024 to 2030.
Source: Fortune Business Insights.
85% Of Faculty Use A Learning Management System (LMS)
Of these, 56% of the faculties use it daily. Almost 99% of colleges and universities are projected to run an LMS.
74% of the faculties further stated that LMS is a helpful tool to enhance teaching.
On the other hand, 83% of the students use LMS, and 56% stated that they use it for almost all courses.
Source: Educause Review.
Google Classroom Dominates The LMS Market With 11.05% Of The Market Share
It is followed by LinkedIn Learning, with a market share of 10.49%.
LinkedIn learning is one of the most used LMS by corporates and individuals. The courses help the learners to upscale their careers and skills.
Besides, Udemy ranks 5th with 3.88% of the market share. Coursera holds just 2.76% of the LMS market.
Here are further details about the market share of the Learning management systems.
| Learning Management Systems | Market Share |
|---|---|
| Google Classroom | 11.05% |
| LinkedIn Learning | 10.49% |
| Moodle | 9.58% |
| TalentLMS | 4.68% |
| Udemy | 3.88% |
| Cornerstone OnDemand | 3.10% |
| Instructure | 3.04% |
| Adobe Captivate | 2.99% |
| Coursera | 2.76% |
| Thinkific | 2.70% |
| Propio | 2.70% |
| Others | 43.03% |
Source: 6sense.
Benefits Of eLearning
Since there are plenty of benefits to e-learning, most organizations have adopted this learning method.
Let’s look into the benefits of e-learning in detail.
Students Retain 25% To 60% More Through Online Courses
Comparatively, they retain just 8% to 10% in a classroom. Furthermore, online learning saves 40% to 80% of the time required to teach students.
This is because they have more control over the learning process compared to that in the offline learning. Plus, they can learn five times more without increasing the time spent on education.
Source: Luisa Zhou, UCF Online.
Online Courses Have A Completion Rate Of 12% To 15%
On the other hand, traditional classes have a completion rate of just 4% to 9%.
The average completion rate for online courses varies according to the course type, learning platform, and how the completion rate is defined. Some courses have a completion rate of as high as 40%.
Source: Sell course online, Teachfloor.
eLearning Boasts A 72% Success Rate
This increased success rate is due to higher retention rates and less study time.
Plus, 81% of US college students feel e-learning improved their academics, and 40% find e-learning more efficient and precise than traditional teaching.
Source: G2 Learn Hub.
eLearning Can Reduce The Learning Time By 40% To 60%
While learning online, students learn at their own pace and according to the amount of information they can grab.
They can immediately replay the concepts that they learned, and as a result, the learning time is reduced by almost 50%.
Source: Devlin Peak.
Challenges Of eLearning
While eLearning has many benefits, it also has a flip side. Let’s check out the challenges the learners face while learning online.
78% Of The Students Think That It Is Easier To Learn Inside Of A Classroom
In a survey of 1000 students, 4 in 5 stated that an offline class was more engaging and easier to learn and understand.
Many younger students prefer learning in the classroom over learning online.
Source: Luisa Zhou.
Only 18% Of The Public Schools Agreed That The Teachers Are Trained Sufficiently For Online Teaching In The Academic Year 2019-2020
Online teaching can be difficult as teachers must learn to use various technologies to make their classes more engaging and interactive.
However, most of the teachers are not aware of the latest technology and tools and require training for it. In fact, 56% of the teachers lack confidence in using technology.
AI In eLearning
The AI in the eLearning market is projected to grow by over 10% between 2024 and 2032
The market was valued at $4 billion in 2022.
Further, AI is projected to be adopted by around 47% of LMS platforms by the end of 2024.
This would empower the learning and development (L&D) teams to train the staff better and automate the error-prone and tedious administrative tasks.
Source: DDI Development, Training Industry.
Using AI In Elearning Has Boosted Student Engagement By An Impressive 80%
Almost two-thirds of students have reported using AI tools to aid their studies. Among them, 50% rely on ChatGPT or GPT-4 for studying and research, while 48% prefer using ChatGPT for online quizzes and tests. Artificial Intelligence is transforming education with tools enhancing personalized learning and efficiency.
According to recent studies, 47% of learning management tools will be AI-driven by 2025. Already, 60% of teachers believe that AI will be used more widely in the upcoming decade in the education sector.
Source: eLearning Industry
eLearning Case Studies
eLearning has brought a vast increase in the growth of the organizations that have adopted its usage. Educational institutes, corporations, and businesses have been positively impacted by the adoption of eLearning.
Let’s take a look at how eLearning adoption has benefited different organizations through some case studies.
Elearning Helped Ryman Healthcare Increase Its Teams’ Knowledge Retention Up to 90%
Ryman Healthcare was able to move from paper training to smartphone training in less than a month. eLearning and mobile training helped the healthcare teams retain more information.
This also led to a 100% increase in the participation rates of the teams.
93% of the workforce found that they learned something new in their mobile training sessions compared to the old corporate training format.
Source: EdApp.
Merck & Co. Inc. Witnessed A 97% Decrease In Errors After Providing Online Training To The Workforce
Merck aimed to transition from the standard click-through eLearning methods commonly used in compliance training. Hence, they used online simulations to train their workforce and to provide real-life experiences.
After implementing eLearning, their training process became 15 times quicker with the help of simulations compared to traditional instructions.
The company also noticed a 21% increase in learners’ skills and performance and a 97% decrease in errors.
Further, at the end of the training, 91% of the participants confirmed that the simulations and the online training were a valuable use of their time.
Source: eLearning Case studies.
Conclusion: The eLearning Market Is Projected To Reach $320.96 Billion In 2024
The eLearning market is experiencing rapid growth globally and has been embraced by educational and corporate organizations worldwide. The United States is at the forefront, projected to generate $87.51 billion in revenue in 2024.
Additionally, with the adoption of AI and the latest technology worldwide, it will be fascinating to observe how the integration of AI and VR will influence eLearning in the years ahead.
That wraps up my insights on the eLearning industry. Here are some related articles you might find interesting.
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