52 MasterClass Statistics For 2024 (Users, Facts & Trends)

MasterClass is one of the fastest-growing online learning platforms on the internet today.

In this article, we will be covering the most accurate statistics of MasterClass. 

That indicates you get to find an overview of MasterClass, MasterClass finances, a curated list of the most popular MasterClass courses, available MasterClass stats, website traffic analysis, and so on.

Without further ado, let’s dive into the numbers.

MasterClass Statistics: In a Nutshell

For every company, there is a list of statistics maintained in order to grow and evolve. The statistics determine the future of the company wherein it shows full transparency of how the business is booming and how it is not. Basically, a tracker of all rankings.

It involves everything related to numbers in terms of website traffic, the total number of hits, keyword searches, ranking on the search engine, and many more. All of it collectively is known as statistics.

For MasterClass, we have collected the relevant factual matter and how is it growing on the internet.

MasterClass Company: Overview

1. MasterClass was founded in the year 2015.
2. Aaron Rasmussen and David Rogier are the co-founders of MasterClass.
3. Till now, MasterClass has multiplied its work population to over 500 employees.
4. According to the data from May 2021, MasterClass raised a Series F funding of over $225 million. 
5. As of Oct 2021, there are over 2 million MasterClass active subscribers.
6. The monthly active users of MasterClass.com is around 11,400,000.
7.  MasterClass is an online learning platform that offers a variety of courses instructed by A-grade celebrities of all fields which, includes Christina Aguilera, Gordon Ramsay, and many more artists worldwide.
8. Some of the famous MasterClass courses are handled by deadmau5, Garry Kasparov, and Neil Gaiman. 
9. Known for their unique way of teaching via workbooks, audio files, and workshops, MasterClass is building the legacy of a new education system on the internet.

Here is a detailed overview of the company.

(Source: MasterClass)

Key Stats	Info
Launch Date	October 2014
Headquarters	San Francisco, California, USA
Type of Industry	Online Education
Type of site	Private
Founder	David Rogier, Aaron Rasmussen
Number of Employees	672
Valuation	$2.75 billion
Revenue	$94.9 million
Website	masterclass.com

MasterClass Classes Stats

10. In the initial months of MasterClass’s debut as a learning platform, it captured over 30,000 students across the world, making it one of the fastest growing online educational mediums.
11.  Though MasterClass started with only a countable number of instructors, it has more than 100+ MasterClasses with diverse categories and sections.

12. Till now, the longest MasterClass is said to be handled by Chris Hadfield, which has a watch time of around 8 hours to complete the entire course.
13.  The shortest MasterClass is said to be handled by Tony Hawk, which has a watch time of only 1 hour and 40 minutes to complete.
14. The most famous MasterClass courses are handled by Anna Wintour, Editor-in-chief Vogue, and Chris Voss, CEO of Black Swan Group Ltd.
15. The average number of lessons per MasterClass class is 20 lessons per class.
16. The average length of a MasterClass lesson is 10 minutes per lesson.
17.  By 2020, as the pandemic took place, the MasterClass courses went up by 1,000%.
18.  50 new courses will be added with a new set of celebrities in MasterClass.

Finances of MasterClass

19. MasterClass was funded by Harrison Metals for $1.9 million to get started in 2015. 
20. With a loyal consumer base and dedicated student community, MasterClass was able to grow to its peak.
21. As MasterClass started growing massively, the entire funding came to $475 million. The funding was not raised in a single round but 7 rounds, where it was raised up to $225 million.
22. As a result, it, in return, tripled MasterClass’s valuation to $2.75 billion. MasterClass was able to double sales by the pandemic.
23. Apart from all the finances, MasterClass has removed its single course-only plan from its pricing plan, which means consumers can only claim the All-Access Pass, which is billed at $180/- per year.

MasterClass Revenue

According to the MasterClass, the highest revenue generated is after COVID-19. Following is the MasterClass Revenue over the years.

(Source: Growjo)

Year	Revenue
2022	$94.9 million
2021	$118.8 million
2020	$88.9 million
2019	$44.5 million
2018	$30 million
2017	$19 million
2016	$13 million
2015	$8.9 million

24. In 2019, the revenue was $44.5 million, while in 2020, it doubled to $8.9 million.
25. Talking about the valuations, in 2021, the MasterClass valued around $2.75 billion.

Year	Valuation
2021	$2.75 billion
2020	$800 million

MasterClass Investors

26. There are over 44 investors who contributed to the funding of MasterClass.com. 

Following are some of the investors of MasterClass.

• Empede Capital
• Vershina Capital
• Owl Ventures
• UTA Ventures
• Baillie Gifford
• RPS Ventures
• Javelin Venture Partners
• 01 Advisors
• Red Hook Capital
• Fidelity Management and Research Company.

The Most Popular MasterClass Courses Available

Though all the MasterClass courses are handled and instructed by celebrities, not every MasterClass promises to become a hit. Hence, we have curated a list of all the popular and most recommended courses in MasterClass, so you don’t have to do the research.

The following are the most popular MasterClass courses:

1. Gordon Ramsay “Teaches Cooking”

2. Neil Gaiman “Teaches the Art of Storytelling”

3. Hans Zimmer “Teaches Film Scoring”

4. Neil deGrasse Tyson “Teaches Scientific Thinking and Communication”

5. Chris Voss “Teaches the Art of Negotiation”

6. Deadmau5 “Teaches Electronic Music Production”

7. Timbaland “Teaches Producing and Beatmaking”

8. Aaron Sorkin “Teaches Screenwriting”

9. David Lynch “Teaches Creativity and Film”

10. Werner Herzog “Teaches Filmmaking”

The breakdown shows that the majority of MasterClass students base consumers want to learn something related to film, music, and communication.

Let’s have a look at most viewed videos on MasterClass.

27. The most viewed MasterClass video is Chris Voss’ video on sales, with over 22 million views and engagement.

Teacher	Field/Topic	Number of Views	Total Engagement
Chris Voss	Sales	22,008,386	22,010,283
Neil deGrasse Tyson	Science	16,208,218	16,211,887
Dr Jane Goodall	Science	8,687,115	8,689,543
Chris Hadfield	Science	7,542,004	7,544,135
Jon Kabat-Zinn	Personal Growth	4,968,351	4,970,163
Barndon McMillan	Dog Training	4,806,864	4,807,579
Mattew Walker	Science	4,441,282	4,443,174
Margaret Atwood	Writing	2,971,094	2,972,531
Stephen Curry	Sports and Fitness	2,704,645	2,739,975
Carlos Santana	Music	2,569,501	2,570,330
Nancy Cartwright	Actinng	2,567,478	2,569,193
David Carson	Graphic Design	2,367,260	2,369,363
Bob Iger	Business	2,160,460	2,160,913
Geno Auriemma	Sports and Fitness	2,044,474	2,045,270
Kelly Wearstler	Interior Design	2,022,986	2,023,585
Amy Tan	Writing	1,870,817	1,872,184
Alex Honnold and Tommy Caldwell	Recreation	1,848,986	1,849,718
Timbaland	Music	1,839,386	1,8840,842
James Cameron	Film	1,801,279	1,824,944
Salman Rushdie	Writing	1,752,089	1,754,090
Garry Kasparov	Games	1,746,978	1,748,364
Paul Krugman	Economics	1,732,187	1,732,478
Metallica	Music	1,633,078	1,640,191
Bobbi Brown	Makeup	1,631,289	1,633,562
deadmau5	Music	1,631,824	1,632,573

MasterClass Serach Volume

Let’s have a look at the monthly Google search volume in the US.

(Source: Learnopoly)

Instructor	Search Volume
Gordon Ramsay	7420
deadmau5	3410
Neil Gaiman	3140
Garry Kasparov	2250
Danniel Negreanu	2200
Neil deGrasse Tyson	2020
Timbaland	1770
Hans Zimmer	1700
Aaron Sorkin	1550
Chris Voss	1260

Website Traffic Analysis of MasterClass (Updated)

28. Apart from the sales aspect, the main traffic that drives MasterClass is their website, which has around 2.5 million organic keyword searches. The organic keyword gains show how loyal their customer base is. It even resulted in organic traffic of 4.5 million direct to the website.
29. Eventually, the website traffic resulted in a value worth $2.4 million.
30. According to SimilarWeb, MasterClass averages around 9.88 million visits to its websites every month.
31. The trend in website visits has been increasing by 7% per month since 2021. (SimilarWeb)
32. Moreover, countries like UK, US and Canada are driving the most traffic on the website with 47%, 6% and 6%, respectively.
33. MasterClass receives approximately over 11.4 million monthly unique visitors.
34. More than 60.8% of the traffic is from search.
35. According to the data from SimilarWeb, MasterClass has over 824K subscribers.
36. MasterClass has more thaan 1 million Android app downloads.
37. MasterClass got over 127,000+ million iOS app downloads.
38. In total, MasterClass has an average of nearly 10 million monthly visits to their website, and over 60% of their website traffic comes only from search engines such as Google and Bing.
39. The MasterClass got 74.83% traffic from desktop in Jan 2023.  
40. The top acquisition marketing channel for MasterClass is direct sources, with 20.47%.
41. The most underutilized market channel for MasterClass is mail.

Following is the distribution of MasterClass Marketing channels with the share of traffic.

(Source: SimilarWeb)

Marketing Channel	Share of Traffic
Direct	20.47%
Referrals	1.42%
Search	74.83%
Social	2.01%
Mail	0.61%
Display	0.65%

MasterClass Social Media Traffic

42. YouTube is the most trending social media channel that drives the traffic to MasterClass.com.
43. Moreover, Facebook and LinkedIn drive most traffic, followed by YouTube.

Let’s have a look at the share of traffic that each social media channel drives.

Social Media Channel	Share of Traffic
YouTube	15.24%
Facebook	30.64%
Twitter	6.86%
Instagram	5.58%
Reddit	3.68%
Others	8.01%

MasterClass Subscribers

44. According to the data from Business Model, MasterClass has over 2 million subscribers.

The following is the detailed table of subscribers on MasterClass over the years.

Year	Number of Subscribers
2022	2 million subscribers
2021	1.5 million+ subscribers
2020	1 million+ subscribers

45. The United States has the largest number of subscribers.

Let’s look at countries with the largest MasterClass active subscribers in 2022.

(Source: SimilarWeb)

Country	Number of Subscribers	Percentage	Desktop	Mobile
United States	913,200 subscribers	45.66%	35.33%	64.67%
United Kingdom	110,200 subscribers	5.51%	20.49%	79.51%
Canada	109,600 subscribers	5.48%	1857%	81.43%
Philipines	78,800 subscribers	3.94%	19.87%	80.13%
Australia	77,400 subscribers	3.87%	19.67%	80.33%

46. Moreover, it is stated that among the total number of MasterClass subscribers, 48.72% are men while 51.28% are women.
47. According to the data from SimilarWeb, most of the visitors are between the ages of 25 and 34.

Following is the detailed guide on MasterClass subscribers by Age.

(Sourrce: SimilarWeb)

Age Group	Percentage
18-24 years	27.45%
25-34 years	29.88%
35-44 years	17.58%
45-54 years	11.55%
55-64 years	8.08%
65+	5.47%

48. The 25-34 is the largest age group, with 29.88% of subscribers, followed by 18-24 age group, with 27.45%.
49. The target audience for MasterClass is mostl highly educated, upper-middle-class young one who wants to enjoy wide range of interests in their spare time.

MasterClass’s Statistics:

In this section, we will be covering the average stats of MasterClass, which includes the number of courses, lessons, and also time is taken to complete the MasterClass.

50. Average number of courses in MasterClass – 100+ courses
51. Average number of lessons in a MasterClass – 20-22 lessons per MasterClass
52. Average duration of a MasterClass – 15-20 minutes per lesson, 4-5 hours per MasterClass

Let’s have a look at on the MasterClass usage and users in the United States.

(Source: Statista)

MasterClass Usage	Percentage
MasterClass Awareness	47%
MasterClass Popularity	16%
MasterClass usage	13%
MasterClass Loyalty	10%
MasterClass buzz	14%

MasterClass Employee Statistics

According to the data from June 2022, MasterClass had 534 people working at the company.

In 2022, MasterClass laid off over 20% to 30% of its employees.

Let’s have a look at the number of employees of MasterClass over the years.

Year	Number of Employees
2022	534 Employees
2021	668 Employees
2020	500Employees
2019	250 Employees
2018	167 Employees
2017	111 Employees
2016	74 Employees
2015	50 Employees

Conclusion: MasterClass Statistics (2024)

Now that you have an idea about the MasterClass facts and figues, it is your time to understand them well and acknowledge them.

As with the rising number of subscribers, MasterClass is booming with speed.

I hope MasterClass statistics gave you an idea of the complete pllatfom and the users.

What are your thoughts on this? Let us know in the comment section below.

Frequenlty Aksed Questions On MasterClass Statistics