52 MasterClass Statistics For 2024 (Users, Facts & Trends)

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MasterClass is one of the fastest-growing online learning platforms on the internet today.

In this article, we will be covering the most accurate statistics of MasterClass. 

That indicates you get to find an overview of MasterClass, MasterClass finances, a curated list of the most popular MasterClass courses, available MasterClass stats, website traffic analysis, and so on.

Without further ado, let’s dive into the numbers.

MasterClass Statistics: In a Nutshell

For every company, there is a list of statistics maintained in order to grow and evolve. The statistics determine the future of the company wherein it shows full transparency of how the business is booming and how it is not. Basically, a tracker of all rankings.

It involves everything related to numbers in terms of website traffic, the total number of hits, keyword searches, ranking on the search engine, and many more. All of it collectively is known as statistics.

For MasterClass, we have collected the relevant factual matter and how is it growing on the internet.

MasterClass Company: Overview

  1. MasterClass was founded in the year 2015.
  2. Aaron Rasmussen and David Rogier are the co-founders of MasterClass.
  3. Till now, MasterClass has multiplied its work population to over 500 employees.
  4. According to the data from May 2021, MasterClass raised a Series F funding of over $225 million. 
  5. As of Oct 2021, there are over 2 million MasterClass active subscribers.
  6. The monthly active users of MasterClass.com is around 11,400,000.
  7.  MasterClass is an online learning platform that offers a variety of courses instructed by A-grade celebrities of all fields which, includes Christina Aguilera, Gordon Ramsay, and many more artists worldwide.
  8. Some of the famous MasterClass courses are handled by deadmau5, Garry Kasparov, and Neil Gaiman. 
  9. Known for their unique way of teaching via workbooks, audio files, and workshops, MasterClass is building the legacy of a new education system on the internet.

Here is a detailed overview of the company.

(Source: MasterClass)

Key StatsInfo
Launch DateOctober 2014
HeadquartersSan Francisco, California, USA
Type of IndustryOnline Education
Type of sitePrivate
FounderDavid Rogier, Aaron Rasmussen
Number of Employees672
Valuation$2.75 billion
Revenue$94.9 million

MasterClass Classes Stats

  1. In the initial months of MasterClass’s debut as a learning platform, it captured over 30,000 students across the world, making it one of the fastest growing online educational mediums.
  2.  Though MasterClass started with only a countable number of instructors, it has more than 100+ MasterClasses with diverse categories and sections.
MasterClass Statistics - Stats
  1. Till now, the longest MasterClass is said to be handled by Chris Hadfield, which has a watch time of around 8 hours to complete the entire course.
  2.  The shortest MasterClass is said to be handled by Tony Hawk, which has a watch time of only 1 hour and 40 minutes to complete.
  3. The most famous MasterClass courses are handled by Anna Wintour, Editor-in-chief Vogue, and Chris Voss, CEO of Black Swan Group Ltd.
  4. The average number of lessons per MasterClass class is 20 lessons per class.
  5. The average length of a MasterClass lesson is 10 minutes per lesson.
  6.  By 2020, as the pandemic took place, the MasterClass courses went up by 1,000%.
  7.  50 new courses will be added with a new set of celebrities in MasterClass.

Finances of MasterClass

  1. MasterClass was funded by Harrison Metals for $1.9 million to get started in 2015. 
  2. With a loyal consumer base and dedicated student community, MasterClass was able to grow to its peak.
  3. As MasterClass started growing massively, the entire funding came to $475 million. The funding was not raised in a single round but 7 rounds, where it was raised up to $225 million.
  4. As a result, it, in return, tripled MasterClass’s valuation to $2.75 billion. MasterClass was able to double sales by the pandemic.
  5. Apart from all the finances, MasterClass has removed its single course-only plan from its pricing plan, which means consumers can only claim the All-Access Pass, which is billed at $180/- per year.

MasterClass Revenue

According to the MasterClass, the highest revenue generated is after COVID-19. Following is the MasterClass Revenue over the years.

(Source: Growjo)

2022$94.9 million
2021$118.8 million
2020$88.9 million
2019$44.5 million
2018$30 million
2017$19 million
2016$13 million
2015$8.9 million
  1. In 2019, the revenue was $44.5 million, while in 2020, it doubled to $8.9 million.
  2. Talking about the valuations, in 2021, the MasterClass valued around $2.75 billion.
2021$2.75 billion
2020$800 million

MasterClass Investors

  1. There are over 44 investors who contributed to the funding of MasterClass.com. 

Following are some of the investors of MasterClass.

  • Empede Capital
  • Vershina Capital
  • Owl Ventures
  • UTA Ventures
  • Baillie Gifford
  • RPS Ventures
  • Javelin Venture Partners
  • 01 Advisors
  • Red Hook Capital
  • Fidelity Management and Research Company.

The Most Popular MasterClass Courses Available

Though all the MasterClass courses are handled and instructed by celebrities, not every MasterClass promises to become a hit. Hence, we have curated a list of all the popular and most recommended courses in MasterClass, so you don’t have to do the research.

MasterClass Categories

The following are the most popular MasterClass courses:

1. Gordon Ramsay “Teaches Cooking”

2. Neil Gaiman “Teaches the Art of Storytelling”

3. Hans Zimmer “Teaches Film Scoring”

4. Neil deGrasse Tyson “Teaches Scientific Thinking and Communication”

5. Chris Voss “Teaches the Art of Negotiation

6. Deadmau5 “Teaches Electronic Music Production”

7. Timbaland “Teaches Producing and Beatmaking”

8. Aaron Sorkin “Teaches Screenwriting”

9. David Lynch “Teaches Creativity and Film”

10. Werner Herzog “Teaches Filmmaking”

The breakdown shows that the majority of MasterClass students base consumers want to learn something related to film, music, and communication.

Let’s have a look at most viewed videos on MasterClass.

  1. The most viewed MasterClass video is Chris Voss’ video on sales, with over 22 million views and engagement.
TeacherField/TopicNumber of ViewsTotal Engagement
Chris VossSales22,008,38622,010,283
Neil deGrasse TysonScience16,208,21816,211,887
Dr Jane GoodallScience8,687,1158,689,543
Chris HadfieldScience7,542,0047,544,135
Jon Kabat-ZinnPersonal Growth4,968,3514,970,163
Barndon McMillanDog Training4,806,8644,807,579
Mattew WalkerScience4,441,2824,443,174
Margaret AtwoodWriting2,971,0942,972,531
Stephen CurrySports and Fitness2,704,6452,739,975
Carlos SantanaMusic2,569,5012,570,330
Nancy CartwrightActinng2,567,4782,569,193
David CarsonGraphic Design2,367,2602,369,363
Bob IgerBusiness2,160,4602,160,913
Geno AuriemmaSports and Fitness2,044,4742,045,270
Kelly WearstlerInterior Design2,022,9862,023,585
Amy Tan Writing1,870,8171,872,184
Alex Honnold and Tommy CaldwellRecreation1,848,9861,849,718
James CameronFilm1,801,2791,824,944
Salman RushdieWriting1,752,0891,754,090
Garry KasparovGames1,746,9781,748,364
Paul KrugmanEconomics1,732,1871,732,478
Bobbi BrownMakeup1,631,2891,633,562

MasterClass Serach Volume

Let’s have a look at the monthly Google search volume in the US.

(Source: Learnopoly)

InstructorSearch Volume
Gordon Ramsay7420
Neil Gaiman3140
Garry Kasparov2250
Danniel Negreanu2200
Neil deGrasse Tyson2020
Timbaland 1770
Hans Zimmer1700
Aaron Sorkin1550
Chris Voss1260

Website Traffic Analysis of MasterClass (Updated)

  1. Apart from the sales aspect, the main traffic that drives MasterClass is their website, which has around 2.5 million organic keyword searches. The organic keyword gains show how loyal their customer base is. It even resulted in organic traffic of 4.5 million direct to the website.
  2. Eventually, the website traffic resulted in a value worth $2.4 million.
  3. According to SimilarWeb, MasterClass averages around 9.88 million visits to its websites every month.
  4. The trend in website visits has been increasing by 7% per month since 2021. (SimilarWeb)
  5. Moreover, countries like UK, US and Canada are driving the most traffic on the website with 47%, 6% and 6%, respectively.
  6. MasterClass receives approximately over 11.4 million monthly unique visitors.
  7. More than 60.8% of the traffic is from search.
  8. According to the data from SimilarWeb, MasterClass has over 824K subscribers.
  9. MasterClass has more thaan 1 million Android app downloads.
  10. MasterClass got over 127,000+ million iOS app downloads.
  11. In total, MasterClass has an average of nearly 10 million monthly visits to their website, and over 60% of their website traffic comes only from search engines such as Google and Bing.
  12. The MasterClass got 74.83% traffic from desktop in Jan 2023.  
  13. The top acquisition marketing channel for MasterClass is direct sources, with 20.47%.
  14. The most underutilized market channel for MasterClass is mail.

Following is the distribution of MasterClass Marketing channels with the share of traffic.

(Source: SimilarWeb)

Marketing ChannelShare of Traffic
Direct 20.47%

MasterClass Social Media Traffic

  1. YouTube is the most trending social media channel that drives the traffic to MasterClass.com.
  2. Moreover, Facebook and LinkedIn drive most traffic, followed by YouTube.

Let’s have a look at the share of traffic that each social media channel drives.

Social Media ChannelShare of Traffic

MasterClass Subscribers

  1. According to the data from Business Model, MasterClass has over 2 million subscribers.

The following is the detailed table of subscribers on MasterClass over the years.

YearNumber of Subscribers
20222 million subscribers
20211.5 million+ subscribers
20201 million+ subscribers
  1. The United States has the largest number of subscribers.

Let’s look at countries with the largest MasterClass active subscribers in 2022.

(Source: SimilarWeb)

CountryNumber of SubscribersPercentageDesktopMobile
United States913,200 subscribers45.66%35.33%64.67%
United Kingdom110,200 subscribers5.51%20.49%79.51%
Canada109,600 subscribers5.48%1857%81.43%
Philipines78,800 subscribers3.94%19.87%80.13%
Australia77,400 subscribers3.87%19.67%80.33%
  1. Moreover, it is stated that among the total number of MasterClass subscribers, 48.72% are men while 51.28% are women.
  2. According to the data from SimilarWeb, most of the visitors are between the ages of 25 and 34.

Following is the detailed guide on MasterClass subscribers by Age.

(Sourrce: SimilarWeb)

Age GroupPercentage
18-24 years27.45%
25-34 years29.88%
35-44 years17.58%
45-54 years11.55%
55-64 years8.08%
  1. The 25-34 is the largest age group, with 29.88% of subscribers, followed by 18-24 age group, with 27.45%.
  2. The target audience for MasterClass is mostl highly educated, upper-middle-class young one who wants to enjoy wide range of interests in their spare time.

MasterClass’s Statistics:

In this section, we will be covering the average stats of MasterClass, which includes the number of courses, lessons, and also time is taken to complete the MasterClass.

  1. Average number of courses in MasterClass – 100+ courses
  2. Average number of lessons in a MasterClass – 20-22 lessons per MasterClass
  3. Average duration of a MasterClass – 15-20 minutes per lesson, 4-5 hours per MasterClass

Let’s have a look at on the MasterClass usage and users in the United States.

(Source: Statista)

MasterClass UsagePercentage
MasterClass Awareness47%
MasterClass Popularity16%
MasterClass usage13%
MasterClass Loyalty10%
MasterClass buzz14%

MasterClass Employee Statistics

According to the data from June 2022, MasterClass had 534 people working at the company.

In 2022, MasterClass laid off over 20% to 30% of its employees.

Let’s have a look at the number of employees of MasterClass over the years.

YearNumber of Employees
2022534 Employees
2021668 Employees
2019250 Employees
2018167 Employees
2017111 Employees
201674 Employees
201550 Employees

Conclusion: MasterClass Statistics (2024)

Now that you have an idea about the MasterClass facts and figues, it is your time to understand them well and acknowledge them.

As with the rising number of subscribers, MasterClass is booming with speed.

I hope MasterClass statistics gave you an idea of the complete pllatfom and the users.

What are your thoughts on this? Let us know in the comment section below.

Frequenlty Aksed Questions On MasterClass Statistics

Who founded MasterClass?

David Rogier and Aaron Rasmussen are the founders of MasterClass.

  Which is the shortest MasterClass available on the platform?

The MasterClass by Tony Hawk has a watch time of 1 hour and 40 minutes to complete.

How much revenue MasterClass raised recently?

MasterClass has recently raised funding to March 2021 was $236.4 million.

 In which year was MasterClass started?

MasterClass was started in the year 2015.

What is the most popular course in MasterClass?

The MasterClass by Gordon Ramsay stands first in the most popular courses in MasterClass.

Alvin Parker

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